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General Concepts of Marketing

Learn competencies in Marketing

Sentinel 9

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
0.3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
  • Certificate of completion - £3

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Overview

This module develops the marketing concepts and principles of marketing needed to critically analyse: Marketing Orientation and Context; Creating Value and Competitive Advantage; Brand Marketing and competitive Advantage; Market Research and Analysis.

Curriculum

1
section
11
lectures
0h 19m
total

    • 1: Course Text 06:00 PDF
    • 2: Marketing and the Firm Preview 00:36
    • 3: Marketing Orientation and Context 01:05
    • 4: Creating Value and Competitive Advantage #1 00:55
    • 5: Creating Value and Competitive Advantage #2 01:12
    • 6: Marketing Definition 00:36
    • 7: Marketing Exchange 00:44
    • 8: Marketing Interactions #1 00:36
    • 9: Marketing Interactions #2 01:49
    • 10: BCG's Advantage Matrix Model 01:25
    • 11: Knowledge Quiz 04:00

Course media

Description

BACKGROUND:
Marketing is everywhere. Theodore Levitt once stated, the purpose of all firms is to "find and retain customers.". The firm does this by creating value for the customer through a market offering that is focused on solving consumer problems and doing this better than the competitors and their competitive offering. This is known as value co-creation and the creation of competitive advantage. Considering the millions of products and services offered globally, marketing is everywhere and everything and firms are continually competing to achieve their competitive advantage.

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Research, understand and analyse marketing concepts and principles to determine marketing environments and stakeholder and customer relationships in diverse marketing scenarios.

Who is this course for?

  • Marketers
  • Advertisers
  • Bloggers
  • Business Managers
  • Students
  • Self Employed Individuals
  • Start-up Companies
  • Executives
  • Entrepreneurs

Requirements

  • No prerequisites.
  • No materials distributed.
  • No formal assessments required.

Career path

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Questions and answers

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Certificate of completion

Digital certificate - £3

The certificate will be sent via email once the course has been completed.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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